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"Why we work determines how well we work." Lindsay McGregor

WHY has become the topic du jour of late thanks to people like Simon Sinek, however I really like how our one time Tenfold Australia Masterclass speaker Lindsay McGregor describes it.


WHY is not just about purpose.


There are six WHYs according to McGregor's research, captured in her NYT & WSJ best selling book 'Primed to Perform'.


The key to this research is that not all the WHYs are beneficial to our performance, especially our adaptive performance, i.e. being creative and innovative.