"When momentum is shifting, visibility is poor and the outcome uncertain — is the single best shot to pursue and seize the lead." Gartner
Fascinating insight from Gartner revealing that the 42 companies of the Fortune 1000 that broke away during the GFC continued to outperform the market for the next decade.
Twists, turns, setbacks, obstacles, challenges etc are potentially the greatest opportunity for you and your company to get ahead and stay ahead.
Rather than blaming the external environment the winners in this research leveraged it to differentiate and outperform their peers.
Our response to adversity is a choice.
Adversity does not define us.
It refines us.