"We've learned how to scale technology, we now need to learn how to scale org structure." Salim Ismail
Thinking incrementally has served us for millennia but is increasingly becoming redundant in these times of exponential change. An increasing number of individuals and companies are thinking exponentially.
The 'go-to' comparison is Kodak v Instagram. At its peak in 1996, 116 years after founding, Kodak was worth US$31 billion and employed 145,000 employees worldwide. It grew incrementally to a very healthy valuation of around $213k per employee.
Conversely, exponential organisation Instagram was bought by Facebook for US$1 billion less than two years after founding with only 13 employees, i.e. $77m per employee. Today Insta is valued at around US$100 billion, more than three times that of Kodak at its peak. INCREDIBLE!
There are many differences between the two organisations but one of the keys is how differently they thought.
How exponential organisations think differently is brilliantly captured by Canadian entrepreneur Salim Ismail in his book titled Exponential Organisations and summarised well in the videos below.