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Truly great organizations work as distinctively as they hope to compete

"You can’t create something unique and compelling in the marketplace unless you first create something unique and compelling in the workplace." Ben Horowitz


Horowitz has a unique vantage point as one SiliconValley's highest profile and most successful #venturecapitalists.


In an effort to replicate success his firm forensically analyses every company they invest in to understand what differentiates the most successful investments from the rest.


In his latest book #WhatYouDoisWhoYouAre Horowitz suggests culture is the key over technology and money when it comes to business success.


More specifically the best companies have cultures built around 'shocking rules' and 'bizarre' rituals and practices.


As featured in HBR here (https://lnkd.in/f62-g34) "truly great organizations work as distinctively as they hope to compete."

This article reminded me of two great Australian examples.


1) The Sydney Swan's "no d!ck heads" recruitment policy.

2) Atlassian's "Don’t #@!% with the customer" value.

2020 Tenfold Australia