"You can’t create something unique and compelling in the marketplace unless you first create something unique and compelling in the workplace." Ben Horowitz
In an effort to replicate success his firm forensically analyses every company they invest in to understand what differentiates the most successful investments from the rest.
More specifically the best companies have cultures built around 'shocking rules' and 'bizarre' rituals and practices.
As featured in HBR here (https://lnkd.in/f62-g34) "truly great organizations work as distinctively as they hope to compete."
This article reminded me of two great Australian examples.
1) The Sydney Swan's "no d!ck heads" recruitment policy.
2) Atlassian's "Don’t #@!% with the customer" value.