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“To be the best at anything is not the same as being excellent.” Horst Schulze

Next time you meet with your team ask them to write down on a piece of paper how they define excellence at your place of work.


Chances are there will be as many different answers as there are people in your team.


That should not surprise us as the pursuit of good often gets in the way of achieving great.


Horst Schulze knows more than most about excellence, having started two of the world's greatest luxury brands, the The Ritz-Carlton Hotel Company, L.L.C. and Capella Hotels and Resorts, recently named the best hotel group with the best hotel in the world.


The journey to excellence starts by having an aligned definition as to what it means.


Without alignment, progress will be almost impossible.