"Timing isn't everything, but it sure is a big thing." Daniel Pink
Research across 200 companies found the biggest variable that determined the success of startups was not the idea, not the team, not execution, not the business model and not funding.
The biggest variable was timing. Timing accounted for 42% of the difference between success and failure. The other variables were important but none more so than 'when' the company starts. Market timing however is just one aspect of 'when' worth considering.
Dan Pink's book titled WHEN brilliantly captures research about how performance and productivity links to many other aspects of timing such as time of day, time of the year, time of our lives.
For example if you are a morning person then first thing is the best time to do your analytical work and decision making.
Brainstorming and creative work on the other hand are better done in the late afternoon. Save admin such as emails and paper work for the middle of the day. Flip that approach if you are a night owl. "Time of day explains the 20 percent variance between who is performing well and who is not," Pink says.