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"There’s no such thing as a crisis playbook. To survive a crisis, you have to...

"There’s no such thing as a crisis playbook. To survive a crisis, you have to double down on who you already are as a company." Reid Hoffman


Provocative thoughts from one of the co-founders of Paypal and LinkedIn. Whatever Reid says is worth reflecting on.


His comment reminded me of the Navy Seal belief that under pressure "you don't rise to the occasion, you sink to the level of your training".


I have shared on TenfoldTips previously that crisis is like a magnifying glass. It makes everything seem bigger, your strengths and your vulnerabilities.


These three points all speak to the unique opportunity 2020 is presenting to leaders and organisations to get clear on who they are and how they can become better versions of themselves.


Don't waste it!

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