"The difference between successful people and really successful people is that really successful people say no to almost everything." Warren Buffet Steve Jobs shared this view with the Oracle of Omaha. As shown in this now famous 1997 video (watch here: https://lnkd.in/fFkxzas) Steve explains how... "Apple suffered for several years from people going off in 18 different directions arguably doing interesting things but resulting in the total being less than the sum of its parts." "Focusing is about saying no. You've got to say no, no, no. Saying no will piss people off. You want to be nice. [However] the result of saying no is really great products where the sum is greater than its parts." Five questions for you to consider. 1) What is the cost to you/your team by not saying no? 2) How would saying no benefit you/your team? 3) What can you/your team say no to in the next week to improve your focus and impact? 4) How can you/your team say no to minimise blow back? 5) How soon can you have the 'no' conversation?