The current crisis creates an opportunity for us

Updated: Jun 9, 2020

"The current crisis creates an opportunity for us, I think, to emerge stronger than everybody else. To take advantage of that opportunity one has to make some concrete choices and then see how they play out over the years, not over the weeks or months." Mike Cannon-Brookes.

Wise words from one of Australia's most successful #entrepreneurs and global technology influencers.

There has been much said about the need to view #COVID19 with cognitive ambidexterity, i.e. empathy for the affected and infected whilst researching and realising the upside opportunity.

Less has been said however about the need to make 'concrete choices' about those #opportunities for the long term.

Many companies are suffering from short-termism, lacking vision for company life beyond the pandemic.

All leaders can afford to borrow from Mike's playbook here.

#Atlassian took this strategy into the GFC and it set them up for the next decade. They are doing it again right now!

How is that approach working out in your company?

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