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The ability to perform deep work is becoming increasingly rare..

“The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy.” Cal Newport


What is the #1 answer when you ask someone at work how they are going? Yep. You guessed it.... BUSY!


If I had a dollar... Not only is this a lazy use of the English language it sets your brain and the other person's into defense mode, shutting down where the conversation could have gone.


But there is another issue, which Georgetown Professor Cal Newport highlights in his excellent book 'Deep Work'.

What are you busy doing?

Most of us are busy doing 'shallow work', i.e. "noncognitively demanding, logistical-style tasks, often performed while distracted.” We can't avoid doing shallow work but we need to ensure it doesn't come at the cost of never doing deep work.


Deep work is professional work that requires complete focus and full concentration.


Deep work pushes your creative and analytical abilities to their limits. “Deep work is necessary to wring every last drop of value out of your current intellectual capacity.” In a knowledge economy your success is directly related to how much deep work you do.


Get busy doing that!

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