"Progress trumps perfection."
I wish more of us were disillusioned. Huh? Yes we humans get caught up in all kinds of illusions and we need to... well... dis them.
One of the big illusions I see in the business world is perfectionism.
We put off making decisions and taking action whilst we wait for the perfect timing, the perfect product, the perfect campaign, the perfect market conditions, the perfect launchpad, etc etc etc.
However perfection is highly subjective so my version of it will differ to yours.
Secondly even if we all agreed on what perfect looked like the market is changing so quickly that yesterday’s perfect is redundant tomorrow.
No wonder “just ship it” has become a mantra for techgiants.
I like Jeff Bezos' #70%rule. In a 2016 letter to shareholders he said "most decisions should probably be made with somewhere around 70 percent of the information you wish you had.
If you wait for 90 percent, in most cases, you're probably being slow."