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It is not an option to say we want to innovate but we want to have no failures

"It is not an option to say we want to innovate but we want to have no failures." Harvard Professor Amy C. Edmondson


Failure may be inevitable on the innovation journey but not all failures are created equal.


In this short clip here from our Tenfold Australia Masterclass with Amy she defines the three types of failure and which ones to avoid.

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