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"Don’t test your assumptions and treat them as facts."

"Don’t test your assumptions and treat them as facts." Rita McGrath


This is the first of many tips Columbia Business School Professor Rita McGrath shares about creating a new business disaster!


Other tips for corporate failure when innovating?


#2 Put all the money into the venture upfront.


#3 Don’t engage in low-commitment testing.


#4 Leaders over-invested in success and not willing to experiment.


For more on what we can all learn from big corporate flops click here: https://lnkd.in/gjHzcisg


#Loveyourwork Rita. Thanks again for joining us last month to share your wisdom with the tenfold australia community.