"Don’t test your assumptions and treat them as facts." Rita McGrath
This is the first of many tips Columbia Business School Professor Rita McGrath shares about creating a new business disaster!
Other tips for corporate failure when innovating?
#2 Put all the money into the venture upfront.
#3 Don’t engage in low-commitment testing.
#4 Leaders over-invested in success and not willing to experiment.
For more on what we can all learn from big corporate flops click here: https://lnkd.in/gjHzcisg